The candidate will edit and produce a weekly online greetings newsletter in order to excite opt in subscribers to send 123India.com ecards. He will determine production dates & deadlines and themes for each newsletter. He will liaise with the operations team when the newsletter is ready to send out to the opt in subscribers of the greetings newsletter.
He will work towards increasing the no. of opt in subscribers. He will keep a tab on newsletter send and analyze the statistics to determine the ways which will improve the efficacy of newsletter and thereby increase in subscribers. He will create and maintain lasting relationship with subscribers to make them realize the personal and valued level of our relationship.
