He will deal with online marketing and required to identify websites for prospective business liaison and exchange links with complimentary sites or/and create links in order to increase the number of unique visitors.
He will scan websites and identify the right person to communicate with the strategic advantages of mutual business. He will keep a tab on number of websites approached, responses obtained and do the necessary follow up. He will ensure that links once created remain active otherwise do the necessary follow ups.
He will ensure that all emails are customized and that there is no spamming.