His primary responsibility will be to get our business ranked high in the search engine results. He should have passion to research and know more about search engine ranking algorithms & methodology. He will endeavor that all the pages of the website is ranked first on all search engines whether it be Google or Yahoo. He will do Keyword research and select Title tag, H1 header, Meta description and Meta keywords for all the pages of the website.
He stay current with latest techniques in search engine optimization. He will not employ techniques that are dangerous to the health of our website.